08Jul

How to get started with AI

Check out these basic steps to AI success You may have read our recent blog What is AI and why is it so important, which gave you an overview and an overall definition of AI. Of course the benefits of AI can be transformative, but the challenges can seem overwhelming when it comes to taking […]

21Mar

How to Plan an Effective Digital Marketing Campaign

Planning is the key to success If you want to build productive relationships and engagements with your customers, careful planning and execution of your digital marketing campaign is crucial. So, how to plan a digital marketing campaign that incorporates all your diverse elements into a resounding success? Previously we’ve discussed the importance of the relationship […]

28Feb

Digital Marketing Strategy and Customer Experience

Find the best omni channel marketing campaign for your brand In today’s hyper-connected world, we’re sure you’re aware of the importance of finding the right digital marketing strategy to deliver great customer experience. Previously we discussed the concept of customer experience (CX), and how it impacts on your brand. Essentially CX is the delivery of […]

22Jan

Finding the Right Customer Experience Strategy

Creating a great customer experience is key to your brand’s success ‘80% of brands think they deliver a superior customer experience; 8% of their customers agree.’ [1] It goes without saying that if you’re serious about your business you want to provide the best possible ‘experience’ for your customers. But what’s the actual reality of your […]

18Oct

What is AI and Why Is It So Important?

How artificial intelligence has become crucial to our modern lives Consider for a moment these questions: What is AI? How do I feel about it? Then think how often you’ve heard or read about fears of AI – that it’s ‘taking over the world’, that it will be the ‘death of mankind’. Sure, artificial intelligence […]

06Sep

Data Visualisation – the 5 Ws

Why? The importance of data visualisation in business intelligence In our hyper connected world we’re all aware of the critical importance of accurate and timely business data. Just as vital, of course is the need for this huge and ever-expanding mass of information to be summarised into clear and digestible storylines that non-analysts can easily […]

21Mar

All that glitters is not gold – the importance of data quality on Digital projects

Within financial services there has been a shift away from the traditional focus on product to a customer centric focus. Digital business models and service channels play a critical role in this shift, enabling companies to better meet the needs of customers. The great digital migration With the increasing prevalence and pervasiveness of digital technology, […]

21Mar

Agile – buzz word or business enabler?

At a recent Financial Service Industry conference a number of the speakers commented that their companies had “gone agile”, or implemented agile as their Project Management Methodology. Since this conference a number of other clients and organisations in the industry have said similar things. Having spent the last decade and a half delivering projects using […]

19Mar

How robust is your privacy policy? You’re about to find out.

A client’s off-the-cuff comment about “complying with some legal stuff” has seen me researching some very important privacy legislation that becomes law next month. This legislation will become law on March 12th and thus far, despite the potential impact, both at an individual and organisational level there has been very little fanfare or information released. Lack […]

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