Portfolio Categories: Entertainment and Media

24Jun

Campaign Management (EDM) Effectiveness

Campaign Management (EDM) Effectiveness Project Description Our client needed to standardise the process to deliver Electronic Direct Marketing (EDM) campaigns across the enterprise Our role was to design and implement a consistent data management practice and provide a Single Customer View (SCV) for all EDM campaigns What We Did Interviewed business stakeholders from multi locations […]
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24Jun

Analytic Model Operationalisation – Alteryx Workflow and Models

Analytic Model Operationalisation Project Description The client is a large leisure, hospitality and entertainment business with a national presence. The client needed to insource and recreate 14 complex static data analytics models. The models needed to be replicated into the client’s environment accurately, with the ability to be reused, and with flexibility to modify as […]
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24Jun

Big Data Cloud Platform Selection and Implementation: Microsoft Azure Data Platform

Big Data Cloud Platform Selection and Implementation Project Description The client is a large national leisure, hospitality and entertainment business. The group functions  needed a reporting and analytics capability enabled in a unified enterprise data lake to understand Customer Profitability, determine ROMI ( Return On Marketing Investment), and better manage the >8000 person customer facing […]
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09Apr

Stabilising and Enhancing a Loyalty Platform

Stabilising and Enhancing a Loyalty Platform Project Description Our client needed to ensure that their recently implemented Loyalty Program and platform was robust and stable to support existing members as well as being able to scale to support planned member growth and increased campaign activity.  There were a number of issues being experienced with the […]
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